Nigeria News Today: Meta to Launch Ad-Free Subscription for Facebook and Instagram.

By Andrew Haruna | The Bureau News

Meta Platforms (META.O) has announced plans to introduce an ad-free subscription tier for Facebook and Instagram users in the United Kingdom. The rollout is expected in the coming weeks, offering users the choice to pay for a subscription or continue using the services for free with targeted advertising.

Subscription Pricing and Model

The new subscriptions will cost £2.99 ($3.99) per month on the web and £3.99 on iOS and Android. The model mirrors Meta’s approach in the European Union, where similar ad-free plans were introduced to comply with stricter data privacy regulations.

Privacy Concerns and Regulatory Pressure

The UK’s data protection authority previously raised concerns about how social platforms manage personal information for advertising purposes. In response, Meta said the ad-free option was designed to give users greater control over their online experience, while ensuring that free access funded by ads remains available.

Industry-Wide Shifts

The move highlights a broader trend as technology companies adapt to privacy demands. Apple (AAPL.O) and Google (GOOGL.O) have also introduced changes that limit data use for targeted advertising, reshaping the online ad industry.

Meta’s Revenue Challenge

Advertising remains Meta’s primary revenue driver, accounting for about 98% of its $164.5 billion revenue in 2024. The company faces the challenge of balancing compliance with stricter privacy rules while sustaining its advertising-driven business model.

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